Episode 66: Branding Joy: How Saudia Gajadhar and Comfort Keepers Turn Senior Care into Soul Care

In this heartwarming and insightful episode of the Serving Seniors Podcast, host Matt Helton welcomes Saudia Gajadhar, Vice President of Marketing & Communications at Comfort Keepers, for a conversation that will leave you inspired about the power of joy in senior care.
Saudia brings a fresh perspective to aging and caregiving by focusing on how brands can differentiate themselves through compassion, innovation, and emotional connection. With a stellar career spanning major names like Johnson & Johnson, Coca-Cola, and Kellogg’s, she shares how her unique blend of psychology, integrated marketing, and personal passion is transforming the way seniors and their families experience care.
Learn how Comfort Keepers’ brand of “Soul Care” goes beyond services and speaks directly to the emotional and spiritual needs of seniors. Saudia also dives into the role storytelling plays in marketing, and how the little things—like a shared laugh or a remembered favorite song—can make a world of difference.
Connect with our Guest at: https://www.comfortkeepers.com/
Company Name: One Trust Home Loans
Host: Matt Helton
Podcast Name: Serving Seniors Podcast
Podcast Description:
Welcome to the Serving Seniors Podcast, a beacon of guidance for those entering or navigating their golden years. Hosted by Matt Helton, this weekly show explores the unique challenges and opportunities that retirement presents. Featuring expert guests from fields such as finance, healthcare, and estate planning, the podcast delivers practical tips and thoughtful insights to help seniors thrive.
Podcast URL: https://www.servingseniorspodcast.com/
Sponsor Name: One Trust Home Loans
Sponsor URL: https://onetrusthomeloans.com/
NMLS Numbers: Matt Helton NMLS#178551, OneTrust Home Loans NMLS#46375
Licensing Information:
Loans Provided by OneTrust Home Loans, a dba of CalCon Mutual Mortgage LLC NMLS #46375 (www.nmlsconsumeraccess.org); 3838 Camino del Rio N Suite 305, San Diego, CA 92108. Corporate phone (888) 488-3807. All products are not available in all states. All options are not available on all programs. All programs are subject to borrower and property qualifications. Rates, terms and conditions are subject to change without notice. By refinancing your existing loan, your total finance charges may be higher over the life of the loan. (Reference: 10 VAC 5-160-60 (F))
Contact Number: (888) 488-3807
Social Media Links:
- Facebook: https://www.facebook.com/MattsMortgageNews
- LinkedIn: https://www.linkedin.com/in/matt-helton-7b3bab6/
- YouTube: https://www.youtube.com/@servingseniorspodcast
Hashtags:
#HomeOwnership #FirstTimeHomeBuyer #ReverseMortgage #VeteranHomeLoans #RealEstateInvesting #MortgageTips #SeniorLiving #FinancialFreedom #RealEstateEducation #HomeEquity #RetirementPlanning #PropertyInvestment #BuyingAHome #SellingAHome #MortgageAdvisor #HomeLoanHelp #VAHomeLoan #AgingInPlace #InvestmentProperty #HomeFinancing #servingseniorspodcast #matthelton #onetrusthomeloans
Disclaimer:
The information is intended to be viewed for informational purposes only. The content contained herein is not guaranteed or endorsed by the company, or any company mentioned, nor is this content meant to be an offer of credit. The information contained in this video may not be wholly or at all applicable to every situation or jurisdiction. You are strongly encouraged to consult your professional mortgage advisor before acting upon any information in this video. The information provided is for use as a training tool only. The information is not intended, nor should it be relied upon for any other purpose.